Reaching out to attract new customers and to continue to service the base you already have is essential to the future of any business. Before I became president of the Tuchman Advisory Group, I worked in radio sales. My husband John is a radio talk-show host on KGO 810AM in San Francisco. Our combined experiences confirm my belief that using radio to spread the word is a critical tool to promoting, expanding, and selling the particular product of concern to you. Due to the fact that most drycleaning businesses are locally based there is compelling evidence that the conclusion reached by Cumulus Media that "only radio meets all the requirements for delivering the best results for local adve
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