One of the most critical aspects of running a business is defining what it is that you are committed to accomplishing. The first step in setting that direction is having a clear mission statement. While it is not absolutely essential to have a mission statement, having one does offer a clear definition of who your company is and what it is determined to achieve. These are a few examples: Walt Disney Corporate: The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services, and consumer products, we seek to develop the most creative, innovative and profi
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