Web analytics have become a critical part in this new age of computer technology. The number of businesses that depend on websites and social media alone to engage new customers is staggering. It truly confirms that Return On Investment (ROI) produces excellent results when it comes to online selling and marketing. However, it is important to confirm that the money invested in your website is helping you to meet your business goals. In order to discern which parts of your website are doing well, the areas that need adjusting, and having useful information to implement changes that will help increase earnings and meet business goals, is what web analytics is all about. Our older son, Samuel
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