Once upon a time the Baby Boomers (born 1946-1964) were the demographic target that businesses sought to attract. As the Baby Boomers aged, the next group of interest was Generation X (1965-1980). Businesses are currently focused on Millennials (1980-2000), soon to be followed by Generation Z (2001-2009) and Generation Alpha (2010- 2025 est). Let us first examine in greater detail the Millennials and how businesses continue to reach out to that group. Bonnie Monydch, Perfor