The Tuchman Advisory Group held an informative and very successful meeting in Houston, TX where we visited numerous MW Cleaners locations. The Clean Closet, their new 24/7 locker-based concept dry store and the Gleannlock package plant, a 3600 square foot facility with multiple drive through lanes. The newly designed state-of-the-art Tuckerton plant was built so that every detail of interior design and equipment was specifically constructed to match the MW Cleaners corporate colors. A glass window behind the front counter was constructed so customers can view the entire dry cleaning process in action. The Central Plant is a 24,000 square foot facility doing production for 10 locations and 1
My son Joel, a freshman at the California State University at Chico, brought home for winter vacation the book, Inside Coca-Cola – A CEO’s Life Story of Building the World’s Most Popular Brand by Neville Isdell. It proved to contain the perfect topic for this column: Isdell’s concept of branding. When I started writing this article with the important objective of defining the building of a brand, my father Sidney Tuchman, a recognized pillar of our industry, passed away. It became clear to me that Neville Isdell and my dad have a shared vision which provided the perfect material for this column. Without a doubt, Coca-Cola is among the most identifiable companies and brands in the world. Is
An entrepreneur, an entertainer, a teacher, a speaker and a motivator are a few of the words that describe Sid Tuchman, an industry icon who passed away last month at the age of 92. Throughout most of those years he was involved with the drycleaning industry in some form or fashion. He was born into it, in fact, the son of Polish immigrants whose father, Samuel, was a master tailor who started Tuchman Cleaners in Indianapolis, IN, in 1940 as a way to diversify his tailoring business. At that time it was a four-person business with Samuel assisted by his son, Fred, who ran a route from the press shop, a presser and a counter person. The incoming clothing was sent out to a wholesaler to be c
