There is no doubt that providing top-quality customer service is essential to having and growing a successful business. In order to provide the best customer service possible it is important to know what your customers want, and the most efficient way is via a customer survey. The article 10 Essential Tactics for Creating Valuable Customer Feedback, developed from a joint study by Survey Monkey and Gallup Group, is helpful and offers the following: 1. KISS (Keep it Short, Silly). Applying this spin to the traditional KISS principle is important for assembling a successful survey. The main objective is being clear and concise. It is not about just reducing the word count; one must eliminate
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