There is no doubt that providing top-quality customer service is essential to having and growing a successful business. In order to provide the best customer service possible it is important to know what your customers want, and the most efficient way is via a customer survey. The article 10 Essential Tactics for Creating Valuable Customer Feedback, developed from a joint study by Survey Monkey and Gallup Group, is helpful and offers the following: 1. KISS (Keep it Short, Si