When I was in school it was not uncommon for teachers and professors to begin the school semester by presenting the class with what was to become a mutually agreed-upon contract. The purpose of the contract was to establish what was expected from all of us, and laid out the essential elements of how we would work together to achieve our common objectives. The same principle can be applied in our business and it is referred to as a Core-Value Pledge. Many of us have a Mission Statement (also called Core-Value Statement) for our businesses. It is important to understand that a Core-Value Pledge is different. It is a direct, signed agreement between the business and its employees. The purpose
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