The mission of Tuchman Advisory Group is to organize, facilitate, and assist  our National Management and Cost Group in the dry cleaning industry. Our group consists of dry cleaners located in non-competing markets. We help our clients to improve, develop and provide their customers with the best possible service and quality while growing profits to the maximum level. Together we achieve marketing, sales, production, advertising, and social media goals.

Being an entrepreneur can be a lonely business. Few of us in our business have the  intellectual breadth to keep us challenged. We also seldom have anyone to whom we  are accountable. A cost group helps solve that problem. Our group  convenes three times a year and rotate in cities where our dry cleaners are located.



July 28, 1924 - January 7, 2017

Sidney Tuchman transformed his father's tailor shop into Tuchman Cleaners, one of the largest dry cleaning organizations in America with 35 operating plants and stores in Indianapolis, Indiana.  He was the co-founder of Apparelmaster, a uniform rental company with over 300 licensees.  In 1982, the Johnson Group, the world's largest drycleaners with nearly 1000 units, acquired both Tuchman Cleaners and Apparelmaster.  The Johnson Group retained Mr. Tuchman to continue to run Tuchman Cleaners and consult with them on mergers and acquisitions.  In 1987, Tuchman founded Tuchman Training Systems (TTS), a pre-eminent consultant to the drycleaning, laundry, suede and uniform rental industries.  TheDrycleaning and Laundry Institute at the 2011 Clean Show acknowledged Sid's significant contributions in the industry with the Diamond Achievement Award. 


Ellen Rothmann has 30 years of experience in sales and marketing and utilizes these skills to support and facilitate seminars for TAG.  Prior to her role with TAG, she was VP of Operations for Richard Wolffer's Auctions that specialized in sports and entertainment memorabilia.  As an Account Manager for K101~a San Francisco Bay Area radio station~ she worked with small businesses to build unique and profitable advertising and promotional campaigns for her clients.  Growing up in the dry cleaning business, Ellen worked in numerous capacities at Tuchman Cleaners.  She also held sales positions at Apparelmaster and Tuchman Cleaner's Home Carpet and Drapery businesses. Rothmann earned her B.A. in Marketing from Indiana University. 


© 2016 Tuchman Advisory Group.